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1. No Charcoal: Made without charcoal.
2. No Chemicals: Made without chemical ingredients and designed to minimize throat irritation.
3. No Bamboo: Bamboo-free formulation helps avoid toxic fumes associated with burning bamboo.
4. No Wood Powder: Made without wood powder, helping reduce dependence on wood.
5. Natural Ingredients: Made with natural ingredients without toxicity-causing substances.
6. Cruelty-Free: Supports the preservation and care of non-milking cows, old cows and bulls.
7. 100% Vegetarian: Contains no non-vegetarian ingredients.
8. Gentle Smoke: Designed to minimize irritation to the throat and eyes.
9. Suitable for Indoor Use: Suitable for yoga, spa, gym, puja and use as a room freshener.
10. Suitable Around Children: The product is intended to be safe when inhaled, but burning incense should always be kept away from children.
11. Traditional Use: Burning cow dung with natural ingredients is traditionally believed to help purify the surrounding atmosphere.
12. Positive Environment: Traditionally associated with positivity and good fortune.
13. Yagya/Havan Experience: Provides a traditional yagya/havan-like experience when Cow Ghee and Cow Dung are burned together.
14. Rural Employment: Made by women in villages of India, supporting rural development and women employment.
15. Burning Time: Approximately 25–30 minutes, comparable to a 9-inch bamboo incense stick.